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Billboard Sends Clear Message

April 26th, 2005 · Post your comment (No Comments)

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Clear Channel Entertainment advertises California is now part of Mexico.

An immigration activist group is drawing attention to a photograph showing a billboard ad for a Spanish-language TV newscast in L.A. on which the “CA” abbreviation after “Los Angeles” has been crossed out and the word “Mexico” added in its place.

An e-mail to supporters of Americans for Legal Immigration states: “We just received this photo of a billboard in CA that reads ‘Los Angeles CA’ but the CA is crossed out and replaced by the word ‘Mexico.’ It looks like this billboard is compliments of Clear Channel.”

The billboard reportedly sits along the 605 freeway in Southern California. A photo of the ad was taken by a commuter who says he first though his eyes were playing tricks on him.

Last month, ClearChannel, the apparent owner of the billboard, announced a “Multicultural Sales and Marketing Initiative” to expand its focus on “serving the fast-growing U.S. Hispanic and African American population.”

A call to KRCA, channel 62, was not returned by press time.

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Tags: Culture · Immigration